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Articles of category "Citigate Cunningham".

The leading role of strategic public relations agency Added on 04/16/2006 to Articles Directory / Public Relations / Agencies / Citigate Cunningham

A strategic public relations agency is focused on a public relations strategy within integrated marketing communications. A strategic public relations agency also specializes in building a brand momentum for clients, who are leaders, and potential leaders. By sharing a common vision, a methodology and a fundamental set of core values, such agencies are full-service public relations agencies, including a positioning, a strategic communication counsel, media & analyst relations and research services to technology-oriented companies. A strategic public relations agency must also have a special expertise in the issues management, public affairs, high-technology, business-to-business and marketing communications.

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